Client: Smile Science Dental Spa
Smile Science Dental Spa is a full-service dental spa in Glendale, Arizona. When Practice Brew began working with the practice, it had a good reputation and a modest digital presence. The goal: build organic authority, systematize reputation collection, and develop a content library that could compete with DSO marketing budgets — without becoming a DSO. View the site.
What We Built
Over the course of the engagement, we rebuilt the practice website on a performance-first architecture, developed a 90+ page content library covering every major service and local market, launched a PPC structure separated by service category and search intent, and built a review collection workflow that grew the practice from under 200 reviews to 443+ with a 4.9-star average.
SEO & Content
The content strategy centered on two bets: (1) long-form service pages built for high-intent searches, and (2) a local market expansion into surrounding Phoenix suburbs. Both bets paid off. The practice now holds top-3 positions for its primary service categories in Glendale and ranks on the first page for over a dozen surrounding market terms. Content volume: 90+ pages, all medically reviewed.
Reputation
Reputation management was the highest-leverage investment. We built a post-appointment review collection workflow that integrated with the practice's scheduling system, wrote response templates for every review category, and established a monthly review performance review with the front desk team. In 18 months, the practice moved from 3.9 to 4.9 stars with 443+ verified Google reviews.
Results
Practice revenue grew materially over the engagement period. The practice's organic traffic is its primary new-patient source. The PPC campaigns generate a cost-per-lead below the practice's target acquisition cost. The brand identity is consistent across digital and physical touchpoints. Practice Brew doesn't publish performance numbers without client approval — this summary reflects the scope and direction of our work, not a specific revenue claim.
What's Next
Practice Brew is now accepting inquiries from independent dental practices who want the same systematic approach applied to their market. We take on a limited number of clients to preserve the quality of the work. If you're a solo or group practice competing against DSOs and you're tired of marketing that doesn't know the difference between an implant and an inlay, contact us.
Ready to work together?
Practice Brew takes on a limited number of clients per year. If you're an independent practice competing on quality, we'd like to hear from you.
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